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TrueCredit, a TransUnion company, offers credit reporting and monitoring services to consumers who are new to the credit world. The TrueCredit marketing team decided to take a unique approach and distribute free CD-ROMs to consumers at retail store check out lanes across the nation.

Live action video of a narrator guides the credit novice through an informative presentation on how to improve one's credit rating and a strong call to action drives traffic to the TrueCredit Web site.