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One of the more powerful uses of multimedia is to create a punchier sales presentation for a traveling sales force armed with laptops and sales pitches. Siemens Medical Solutions decided to send their standard PowerPoint slideshow packing and requested a multimedia sales tool — complete with voice-over, animation, video and audio — to load onto that army of laptops.

Interactive controls allow the sales person to pause the presentation to answer questions from potential clients, as well as customize the client's experience by skipping around to featured categories. Detailed software simulation and animation bring the products to life and clearly illustrate the benefits of Siemens' medical imaging technology.