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Trade shows are typically bustling events. On a busy conference floor with so much activity and hundreds of vendors competing for attention, audio-visual messages can be key in attracting interest. R2 Technology needed a strong presence at a national medical conference, and sought to increase awareness for their proprietary technology through memorable product demonstrations and video testimonials from patients and health care professionals.

Purchasing administrators for hospitals bring their budgets directly to these trade shows, so high-end medical equipment and technology is often sold on the spot. This multimedia presentation was an integral part of making the sale. It was designed to be delivered by a professional actor on a 61 inch plasma screen — large, powerful visuals to attract potential buyers.