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DHL Worldwide Express held a National Sales Conference to deliver important information to its large and de-centralized sales team. To help attendees retain information, DHL followed the conference with a comprehensive multimedia CD-ROM that included video of conference speakers with accompanying PowerPoint presentations, PDF files with reference information, and links to the corporate intranet for updates.

In addition to facilitating internal communications, the CD-ROM also served as an interactive sales tool by including PowerPoint presentations designed to make customized sales pitches to potential customers. This multi-purpose communications tool was successful in educating, inspiring and reinforcing the internal message to the DHL sales force.