
This Multimedia presentation was designed to promote the Encyclopædia Britannica volumes on CD-ROM. Four actors were cast as characters of various ages and demographics, and demonstrated, in live-action video, the CD's features.
Essentially, this was a CD-ROM to sell a CD-ROM. The product demo was sent out as a Direct Marketing campaign to boost sales of the digital encyclopedia. The demo won 2nd Place in the Tempo Awards Interactive category sponsored by the Chicago Association of Direct Marketing. |
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