NEWS FLASH!
Traction acquires 8 Speed Multimedia

FOR IMMEDIATE RELEASE

San Francisco (December 15, 2005)
Traction announced today that it has consummated its acquisition of 8 Speed Multimedia, a leading provider of dynamic media. 8 Speed Multimedia provides cutting edge solutions—including video, CD-ROM and Flash development—to corporate and high-tech clients that have included Siemens Medical Solutions, Visa and Brookstone. The addition of the 8 Speed Multimedia team's expertise compliments Traction's already robust integrated offering.

"The opportunity to combine the demonstrated capabilities of 8 Speed Multimedia in the world of multimedia messaging with our existing advertising operation is an exciting prospect," says Adam Kleinberg, CEO at Traction, "for the past two years we have collaborated on nearly a dozen projects—with spectacular results. The acquisition of 8 Speed Multimedia will further Traction's abilities to meet the growing needs and technical demands of it's clients." One such recent project, an interactive CD-ROM for SAP, won a 2005 Gold MarCom Creative Award.

This merger coincides with the launch of Traction's newly redesigned website.

About Traction Corporation

Traction is a group of inspired problem solvers, passionate about delivering marketing with an informed point of view, utilizing print and interactive communications to bring forth new ideas and insights that form provocative, meaningful bonds between good brands and their consumers.